Susan Seals

Web 2.0! Social Media!

What’s all the hype about? Or is it all hype?

Consider these facts, which are changing so rapidly the numbers will be far bigger by the time you read this:

• Linkedin has over 15 million people networking.
• Facebook has more than 200 million members.
• Twitter is growing over 40% per month.
• YouTube video views have surpassed 13 billion a month.

With numbers like these it’s not surprising that corporate executives, business owners and head hunters are turning to these leading networks as a top recruitment source.

So, are these sites just a waste of time, or can they actually be efficient and effective marketing tools? It all depends on how you use them.

I’ve invested hundreds of hours and many thousands of dollars working with marketing experts to discover what really works and what doesn’t?

Here are 10 powerful ways to position yourself as an expert and ‘be found‘ by using the latest trends in online technology:

#1 – Use the internet to conduct your research efficiently.  Effectively target the companies and potential positions that would reward your strengths, abilities and needs.

#2 – Determine how you are going to brand yourself. Create a profile that matches your brand.

#3 – Develop a social networking strategy around a multi-pronged job search campaign.

#4 – Build a website and blog to showcase your value and establish your credibility.

#5 – Cross-link your website with social media sites for efficiency and reach.

#6 – Leverage the power of your warm contacts to expand your connectability. Leverage the power of others’ networks to increase your visibility.

#7 – Become a voice of your industry. Publish real time, relevant content in multiple places for further credibility and reach.

#8 – Demonstrate your expertise by participating in special interest groups and networks and answering questions.

#9 – Maintain an active marketing schedule so you will be seen multiple times in multiple places.

#10 – Leverage the power of these technology trends for search engine optimization so you will ‘be found’.

These are 10 great ways to position yourself so that you stand heads and shoulders above the job search crowd.

Corporate executives, business owners and head hunters are looking for high-value, senior-level employees to help them solve their business problems. Make sure that you will be found!

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